In July this year, we were fortunate enough to be selected by conveyancing search experts, Search Acumen, to help them redevelop their brand and create targeted outreach campaigns to their different customer segments.

It is always nice to win a competitive pitch, but even more rewarding was the chance to work on such an interesting challenge in a sector that was relatively new to most of us.

Our work has encompassed crafting a new visual identity, producing a compelling positioning for the brand and articulating the Search Acumen difference through a range of internal and customer communications. Our approach for the campaign has seen us build a distinctive theme across varying channels that we believe will have the necessary cut through in this competitive space.

Kate Crook, Search Acumen Marketing Manager, commented “MGA brought a real passion to the process of developing our brand which was evident from the outset. They helped us to refine our value proposition and focus in on what sets us apart in the market, and this manifested itself in a new brand identity and a full suite of communications material that we are really excited about. They lived up to their billing for Extracting the Extraordinary.”

Damien Millns, Group Managing Director at MGA, added “Not only has it been a great brief to get our teeth into but we have also had a lot fun along the way. It has been a collaborative effort from the get-go and we look forward to watching Search Acumen continue to flourish.”

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