SGA Productions, the live events division of MGA Group, has just launched a nationwide sampling campaign for confectionary favourite MAOAM.

The experiential activation called the MAOAM Zone is a pop up party delivering a real festival feel for consumers.

The brand will be travelling to 10 locations over 22 days and will include stage shows, shopping centres and visitor attractions where more than 1.5 million MAOAM Stripes will be distributed for sampling. The tour kicked off last week and is shortly to move all around the UK before its final stop at London’s Excel for Comicon in late October.

Natasha Gordon, Operations Manager, said “we’re extremely excited to announce that SGA Productions has been selected to work with MAOAM to create, develop and run a truly engaging UK-wide sampling campaign. We kick started at the Bournemouth Airshow and are now looking forward to bringing this engagement to a venue near you!”

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