Chubb Fire & Security
- Colin | Creative Director
- Damien | Strategy
- Oli | Account Director
- Sarah | Account Manager
Chubb Fire & Security was being sold from its previous parent company to a new one. But with previous changes of ownership not all going smoothly, we needed to help motivate a sceptical workforce and demonstrate how the new parent company was a great fit for the business.
What did we find that was extraordinary? With a new parent group that ‘gets’ the business, this new chapter represent a great opportunity for everybody in the business.
How we extracted the extraordinary
We created an overarching identity to act as an umbrella for all internal change communications – A Word of Opportunity. This identity emphasises the many opportunities opening for the workforce throughout the business, and create a positive anchor for future initiative related to the business’ transition. Along with the identity, we created a top-level video mixing messages from the leadership team with the Word of Opportunity look & feel, shared at an all-employee townhall meeting on the day of the sale closing. In addition, we generated a range of supporting materials, including intranet and social media assets, letters to all employees, emails templates, posters, presentation templates, and an employee guide.