Client

IPIA

Deliverables

Event identity & materials

Sector

Communications

Team

  • Mike | Creative Director
  • Eleonora | Senior Designer
  • Kit | Copywriter
  • Simone | Account Manager

The IPIA, the industry body for the print industry, briefed MGA to create an annual disruptive event that would inspire, challenge and engage marketers to keep print front of mind as a 21st century channel.

What did we find that’s extraordinary? Print is regarded as having higher intrinsic value than its intangible digital alternative.

How we extracted the extraordinary

We developed the Everything’s Possible in Print theme and brought it to life through memorable branding for the EPIP 2016 and 2017 conferences supported by compelling collateral including the event’s programme, brochure, advertising and social media assets. We advised and provided support in relation to the conference venue, keynote speakers, sponsorship and attendee communications, and dressing the environment.

Colour palette