Client

London Gatwick

Deliverables

Employee Value Proposition & recruitment materials

Sector

Transport

Team

  • Colin| Creative Director
  • Camille | Senior Designer
  • Audrey | Designer
  • Mark | Copywriter
  • Damien | Strategy
  • Oli | Account Director
  • Sarah | Account Manager

As a global airport at the heart of international travel, London Gatwick is a key part of the local and national economy. With ambitious growth plans, the airport wanted to create a compelling Employee Value Proposition (EVP) to ensure it is positioned as an attractive employer to attract and retain the best talent.

What did we find that’s extraordinary? London Gatwick is a truly unique place to work which feeds off the incredible energy at their site and the general magic of travel.

How we extracted the extraordinary

We started by interviewing a broad range of employees, spanning all key departments within the organisation, to gather insights on what it’s like to work at London Gatwick. This was complemented by a wider survey to allow other employees to share their input.

With a solid pool of insights to work from, a number of core themes emerged. These were combined into a core EVP statement, supported by an aspirational long-hand narrative to encapsulate the experience of working at the airport.

With these foundations in place, we then developed a series of key materials to help the London Gatwick Talent Experience team push the new, consistent message – working closely with the client’s Marketing team to ensure brand consistency. This included a lead animation, a top-level candidate brochure, a series of templates to promote open positions, new exhibition stands for job fairs, and guidance on how to use the new EVP assets across all touch points.

”Working with MGA on our EVP project was an incredibly rewarding experience. Their expertise and innovative approach helped us craft a compelling narrative that truly resonated with our colleagues and showcases the unique aspects of working for London Gatwick. We couldn’t be happier with the results and look forward to continued collaboration!

Sarah PorcelliSenior Manager – Talent Experience