Office Depot


Sales enablement




  • Eleonora | Senior Designer
  • Kit | Copywriter
  • Andrew | Account Director
  • Damien | Strategy

They’re known for selling stationery but that isn’t enough to ensure Office Depot succeeds in the future.

What did we find that was extraordinary? They’re a logistics business offering cost savings, efficiencies and control.

How we extracted the extraordinary

We changed how Office Depot talked about its offer, de-emphasising pencils and pens and stressing the strategic advice they can provide on clever buying for all their workplace needs. This different kind of conversation was expressed through sales presentations and direct marketing and moved Office Depot up the food chain from stationery supplier to business partner.