Client
RLDatix
Deliverables
Internal communications campaign
Sector
Healthcare technology
Team
- Camille | Senior Designer
- Mark | Copywriter
- Damien | Strategy
- Oli | Account Director
- Sarah | Account Manager
In the context of rapid growth through acquisition, healthtech company RLDatix was readying a new offering combined with a new external brand and positioning. There was a need to bring together the whole workforce – a significant number coming from different legacy businesses – around one new central market positioning.
What did we find that was extraordinary? By landing the new positioning internally first, we can create a unifying message that can help break the barriers between legacy businesses and act as a rallying cry for everyone in the company.
How we extracted the extraordinary
Working closely with the brand team to ensure that we implemented the new visual identity as it was finalised, we developed a core internal communications campaign concept and series of key messages that built on the same structure as the new external positioning – “This is how…” – conveying the need to rally together as a unified team to achieve key objectives. These messages were adapted into a campaign playbook that included a range of assets for digital screens across all global offices, email templates, and intranet assets.
