Client
Gatsby
Deliverables
Theming, branding and communications collateral
Sector
Charitable non-profit organisation
Team
- Colin | Creative Director
- Mark | Copywriting
- Andrew | Account Director
- Corren | Account Manager
Gatsby Africa’s All Staff Event saw all 1,500 colleagues come together for a 3-day event in Mombasa, Kenya. The purpose, to help reaffirm connections, shape their strategy & culture, and to focus on celebrating the brilliant work everyone enabled – creating a sense of unity was key.
What did we find that was extraordinary? It’s the people that shape the truly remarkable outcomes. The event was created to enable them to shape the future of the organisation and define their culture.
How we extracted the extraordinary
A creative approach that not only captured the vibrancy of the organisation, but the location of the event – East Africa – was essential. A sense of ownership needed to be felt by all around the work that they deliver. ‘It’s in your hands’ was developed, supported by a powerful look and feel, and driven by three core focuses – ‘collaborate, innovate and deliver’.
The concept informed every element of the event, from invitations and comms, through to the event dressing, speaker sessions, animations, presentations and stationery. Sessions on the three core focuses helped to capture key insights to inform the development of their EVP and culture strategy.
The event allowed for everyone’s work within the organisation to be recognised. Attendees left the event with a renewed understanding of the value they bring, highlighting the power of working together as one organisation to achieve true sector transformation.
