Published in Agency life, Client Relationship, News
At MGA, we refer to ourselves as sector neutral.
That is to say we believe we’re well placed to work with clients across any industry, we’re genuinely interested in learning about new markets, and we pride ourselves on Extracting the Extraordinary for a range of different clients with a diverse set of business challenges.
However, that doesn’t mean we don’t specialise as well. In fact, quite the opposite. MGA has a long history of supporting companies in the heavy engineering and aerospace arena for example. Over the years, as the agency has developed and grown, we’ve established relationships in a number of different fields.
One of those fields is the built environment sector. During the last few years, MGA has grown its portfolio of customers in this arena and we continue to do so. As well as our long term relationship with UK civil engineering powerhouse the Murphy Group, we’ve also generated new partnerships with a number of other major industry players. We’ve worked with world leading building science centre BRE to develop effective brand architecture and a core suite of corporate collateral materials. And our work for infrastructure giant Amey has seen us provide consultancy around refining their corporate brand values. We’re presently working with NEC to help promote a major new product suite, a family of contracts published by the Institute of Civil Engineers. MGA continues to support Aggreko, a global leader in the power solutions business, with tactical communications support across a range of divisions. And we’re working with United Technologies – Climate, Controls & Security providing in depth support for a significant (ground breaking even) Corporate Social Responsibility programme, as well as tactical communications across the business unit.
All of these compelling client engagements mean that our collective agency industry knowledge and expertise has markedly grown and we look forward to continuing to support these brands as we move forward. We’ll be attending the Ecobuild show at London Excel in early March where, no doubt, we’ll learn even more.
