Following a competitive pitch process, MGA has been commissioned by the Association of British Insurers (ABI) to support them on a major campaign to promote flexible working across the insurance and long-term savings industry. The ABI represents over 200 member companies, including most household names and specialist providers, giving peace of mind to customers across the UK. We are incredibly excited to work on this project, especially given the importance and relevance of the subject matter.

Stephanie Kenyon, Head of Campaigns and Marketing at the ABI, added: “We’re delighted to be working with MGA on our flexible working campaign. From the outset, the team understood the core drivers of the brief, bringing really creative concepts and new ways of thinking, whilst working with our existing brand and adapting with us as the brief has evolved. We are really excited to be working with MGA to bring this campaign to life over the coming months.

RECENT NEWS
B2BClient RelationshipCreativityNews
8th February 2021

MGA selected by ABI to support on flagship Flexible Working campaign

Following a competitive pitch process, MGA has been commissioned by the Association of British Insurers (ABI) to support them on a major campaign to promote flexible working across the insurance…
Client RelationshipNews
8th January 2021

A new working partnership for 2021

We are excited to be working with Gatsby Africa, part of the Gatsby Foundation, on a series of key communication projects that help bring to life the work that they…
Agency lifeClient RelationshipInternal Comms
14th December 2020

Wrapping up 2020

It’s a wrap (well almost). 2020 has been challenging for many reasons but we also have much to be thankful for. The below piece takes a quick look back over…