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Following a competitive pitch process, MGA has been commissioned by the Association of British Insurers (ABI) to support them on a major campaign to promote flexible working across the insurance and long-term savings industry. The ABI represents over 200 member companies, including most household names and specialist providers, giving peace of mind to customers across the UK. We are incredibly excited to work on this project, especially given the importance and relevance of the subject matter.

Stephanie Kenyon, Head of Campaigns and Marketing at the ABI, added: “We’re delighted to be working with MGA on our flexible working campaign. From the outset, the team understood the core drivers of the brief, bringing really creative concepts and new ways of thinking, whilst working with our existing brand and adapting with us as the brief has evolved. We are really excited to be working with MGA to bring this campaign to life over the coming months.

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