Flexible benefits campaign




  • Eleonora | Senior Designer
  • Andrew | Account Director
  • Toyosi | Account Executive

AkzoNobel’s flexible benefits package contained huge advantages for employees but the message wasn’t getting through and uptake was low.

What did we find that’s extraordinary? The big range of benefits on offer meant the package should appeal to all tastes and interests.

How we extracted the extraordinary

AkzoNobel named their flexible benefits package myChoice. We took the inherent message this carries and exploded it further, highlighting in very human terms the range of personal enjoyment on offer – everything from days off in lieu to discounted meals out, evening classes to gym membership. Options were communicated through a wide-reaching campaign using posters, emails, roadshows, literature and a central intranet, and uptake in benefits doubled to 84% of employees.