- Colin | Creative Director
- Andrew | Account Director
- Simone | Account Manager
Unilever’s employee recognition awards programme needed increased awareness and engagement among internal audiences ranging from senior leadership to tea pickers in India.
What did we find that was extraordinary? Unilever want to celebrate those who are making a real difference in the business.
How we extracted the extraordinary
We developed a blended on and offline creative campaign to engage the broad target group. Explaining the awards and entries process as well as making recommendations for a simpler judging process provided much needed overall clarity.
The result was a 400% increase in entries in the first year of MGA running the campaign, with an appreciable increase in quality. After 3 successful years, we have recently launched a refreshed campaign look and feel to focus even more on the employees that make it all possible.