Client

BAE Systems

Deliverables

Advertising

Sector

Defence

Team

  • Camille | Senior Designer
  • Paul & Steve | Copywriter
  • Oli | Account Director
  • Damien | Strategy

BAE Systems’ Electronic Systems division needed to better position themselves as the technology leader in a crowded market.

What did we find that was extraordinary? They are always looking for ways to develop next-level systems using electronics, to give their customers that critical edge.

How we extracted the extraordinary

We expressed the forward-thinking nature of their business by developing an impactful, multi-executional trade press advertising campaign to work across their different offerings. Each execution was centred around a consistent theme and visual style, with the aim to stand out in industry media.