Positioning campaign




  • Colin | Creative Director
  • Ben | Copywriting
  • Damien | Strategy
  • Andrew | Director

BGEN, a multi-disciplinary engineering solutions provider with a 100-year heritage, had just renamed their company but was still being pigeonholed for providing only specific services. Challenging misconceptions and raising awareness of the depth of their offering was crucial to set them apart in the market.

What did we find that was extraordinary? Their engineering solutions are often behind many of the products and services that are commonplace in general society.

How we extracted the extraordinary

We developed a multi-channel B2B awareness campaign, aimed at their existing and prospect target audiences, that really told this story. Centred around the core message of ‘Everyday possibilities begin with BGEN’, and using real examples of projects that they have worked on, this concept bought to life the fact that they are involved in so many different business sectors – making a significant and positive impact on communities both in the UK and internationally.