Client
BRE
Deliverables
Brand architecture
Sector
Civil engineering
Team
- Mike | Creative Director
- Eleonora | Senior Designer
- Kit | Copywriter
- Andrew | Account Manager
The BRE Group informs and leads the development of the built environment globally through the multiple industry brands within its portfolio, but the value of the BRE brand wasn’t being fully leveraged.
What did we find that was extraordinary? A consistent identity brought value to the collective Group and aligned the brand for future growth.
How we extracted the extraordinary
We worked closely with the client to organise, articulate and develop a consistent brand architecture for the BRE Group, creating a refreshed visual & verbal approach bringing together all services and networks across the breadth of the organisation. We also developed language that neatly captured the remit and extent of input BRE provides to its customer base and established a set of core collateral to consistently communicate this across both internal and external audiences.
