- Camille | Senior Designer
- Paul & Steve | Copywriter
- Oli | Account Director
- Damien | Strategy
BAE Systems’ Electronic Systems division needed to better position themselves as the technology leader in a crowded market.
What did we find that was extraordinary? They are always looking for ways to develop next-level systems using electronics, to give their customers that critical edge.
How we extracted the extraordinary
We expressed the forward-thinking nature of their business by developing an impactful, multi-executional trade press advertising campaign to work across their different offerings. Each execution was centred around a consistent theme and visual style, with the aim to stand out in industry media.