Client
Flowserve
Deliverables
Product campaign
Sector
Engineering
Team
- Eleonora | Senior Designer
- Oli | Account Manager
- Damien | Strategy
Global flow control manufacturer Flowserve wanted to raise the profile of their clean valves in the pharmaceutical industry, where any contamination can threaten the quality of the product.
What did we find that’s extraordinary? With the Tube Bore design of their valve, nasty deposits cannot build up and therefore the risks are vastly reduced.
How we extracted the extraordinary
There was a clear need to take the high ground and make some noise in a competitive marketplace. We developed a central campaign concept – Nowhere to hide – that focused on the necessity of absolute cleanliness and clearly articulated the core benefits of the product. This was then rolled out through an impactful sales enablement toolkit that included a core sales presentation, print collateral, event dressing and themed giveaways.
