- Mike | Creative Director
- Eleonora | Senior Designer
- Damien | Account Director
Heli-One was well-recognised for their hands-on technical capabilities but this wasn’t enough to ensure stand out from the crowd.
What did we find that’s extraordinary? They had industry leading insights from the helicopter flight data they owned that made them much more than wrench-turners.
How we extracted the extraordinary
We developed a new positioning for Heli-One and their Maintenance, Repair and Operation (MRO) offering – Knowledge at your service – that ensured their brand was recognised for a more intelligent and planned approach. This positioning created a platform for a new ad campaign that expressed the knowledge Heli-One has across the majority of the leading helicopter brands and models and demonstrated how their data enabled a more tailored approach. The messaging, combined with playful, human creative instead of standard helicopter shots, got the MRO industry talking.