Client

Knight Frank

Deliverables

Creative ideation and internal communications campaign

Sector

Real Estate

Team

  • Colin | Creative Director
  • Hollie | Copywriting
  • Andrew | Account Director
  • Corren | Account Manager

When Knight Frank was embarking on a programme of fundamental change, with a clear focus on unlocking their people’s potential, integral to the success was the rollout and acceptance of the HR system, Workday.

What did we find that was extraordinary? Workday and the new people strategy will radically change the people experience, informing every step of an employee’s journey while providing data and insights to leadership and managers to better understand their people.

How we extracted the extraordinary

Through a campaign designed to inspire employees to ‘Power up their potential’, we were able to help bring Knight Frank’s vision to life, educating all about the Workday platform and how it has the power to transform the everyday for Knight Frank people across the business.

The platform rollout was a big change and our concept remained sympathetic to this. We were able to pinpoint key factors to inform effective messaging throughout the campaign that emphasised how this would be a positive impact to all employees, utilising the internal Knight Frank Change Champions programme to help raise awareness during the Workday launch.

Campaign materials included teaser and launch comms from animations, targeted emails, table talkers and merch, to digital posters, lockscreens and banners for use across Knight Frank’s internal intranet platforms, targeting employees and driving them to the new platform as well as support comms for managers.

Within the first week of launching, over 70% of colleagues had engaged with Workday across desktop and mobile, spending on average 20 minutes on the system, with over 50% having also uploaded a photo to their Workday profile and 60% using the holiday booking functionality – both key launch KPIs. The launch email comms reached a 72% open rate for People managers, and 60% for the wider colleague base, exceeding average company open rates for emails. Additionally, a Viva Engage announcement was seen by over 1,800 colleagues within 24 hours.