Client
NEC
Deliverables
Product campaign
Sector
Civil engineering
Team
- Mike | Creative Director
- Eleonora | Senior Designer
- Andrew | Account Manager
- Emily | Account Executive
NEC contracts, published by ICE, are globally renowned as setting the highest standards and enabling better delivery across all aspects of projects within the built environment. A new set of contracts needed to be launched with impact.
What did we find that was extraordinary? NEC was in a unique position to gain insights from the industry to enhance the effectiveness of fit for purpose contracts.
How we extracted the extraordinary
NEC wanted to raise awareness about the launch of a new suite of contracts, NEC4. It was essential to strongly position the contracts in the minds of the industry via a range of communication touchpoints. An integrated campaign was developed which centred around a core concept, resulting in an impactful and consistent approach throughout all channels – including a series of adverts, exhibition graphics and a range of marketing collateral. Immediately after the campaign launched, traffic by existing NEC users increased by 35% year-on-year, and referrals from social media channels increased by 380%.
