- Eleonora | Senior Designer
- Kit | Copywriter
- Andrew | Account Director
- Damien | Strategy
Conventionally Office Depot’s account managers had been great at selling individual products but less adept at selling the broader benefits of the company to existing and potential customers.
What did we find that’s extraordinary? Added together all of benefits they offer can make a big difference to business customers.
How we extracted the extraordinary
We produced a sales enablement campaign that gave account managers all the facts about Office Depot’s capabilities in a single, joined-up customer conversation framework. This helped them have more intelligent conversations with customers about the efficiencies, costs savings and control Office Depot can deliver.