Search Acumen


Positioning campaign




  • Camille | Senior Designer
  • Kit | Copywriter
  • Andrew | Account Director
  • Damien | Strategy

Search Acumen provides property and land intelligence to law firms and conveyancers. The search industry is rapidly changing with the ever-increasing access to open data helping to drive new opportunities in the market.

What did we find that’s extraordinary? They are constantly innovating to provide better technological solutions to their customers.

How we extracted the extraordinary

Search Acumen know that the market is changing and they are at the forefront of the ‘PropTech’ revolution, providing solutions that embrace technology for the conveyancing needs of the future. Building on the brand that we originally helped to shape and centred around their Thinking Ahead positioning, we developed a highly impactful, futuristic campaign aimed at their target audience in both residential and commercial law firms. This included integrated solutions for both digital and print channels, as well as assets that could be used at key customer events.