- Colin | Creative Director
- Mark | Copywriter
- Andrew | Account Director
As an official Project Everyone partner, Unilever’s goal was to build on the success so far of the Global Goals story to their employees by building stronger associations with their brands.
What did we find that was extraordinary? The campaign focussed on a simple, fun digital engagement activity that deepened the connection through Unilever’s brands – learning through gamification.
How we extracted the extraordinary
The game worked like this; a digital interactive game that refreshed people’s memories about the 17 goals and tested their knowledge of the goals and how they align to Unilever brands. MGA created the collateral to launch the campaign and conceptualised the game idea for the offline activation as well as supporting materials to roll out across regional markets.