- Colin | Creative Director
- Ben | Copywriter
- Damien | Strategy
- Oli | Account Director
Verdantix is an independent research and consulting firm with a focus on innovative technologies that optimise business operations. One particular area of focus is the Environment, Health & Safety (EHS) sector and they needed to increase corporate subscriptions of their market-leading service in this arena.
What did we find that’s extraordinary? Their corporate subscription offers answers to the mounting EHS challenges faced by businesses.
How we extracted the extraordinary
We worked closely with the client team to shape a new proposition for this service, teasing out the key benefits and capturing these in a concise way to help potential customers grasp the real value that Verdantix offers to EHS practitioners. Based on this new narrative, and structured around a question and answer format, we developed top-level marketing material to be distributed at the company’s annual EHS event in Atlanta to promote this service and increase its visibility beyond the event itself.