- Camille | Senior Designer
- Mark | Copywriter
- Andrew | Account Director
- Toyosi | Account Executive
As a purpose-driven and values led company, Unilever asks their global workforce to complete specific training annually and on completion to sign a pledge reflecting their values. Getting employees globally to sign the pledge is a challenging task.
What did we find that was extraordinary? Employees take pride in working for Unilever and aspire to live by the same shared values.
How we extracted the extraordinary
A concept was developed that instilled a sense of ownership, engaging employees to complete their pledge and to amplify the campaign whilst encouraging others to join them.
A range of deliverables for both on and offline channels were created, all driving traffic to the central website. This included a poster creator tool that enabled employees to create a personalised message which sat on the site and was able to be shared internally via Yammer and other social feeds. Launching in October, over 20,000 employees had completed the pledge in the first week, and by the end of December a total of 55,000+ had signed up, equating to 93% of the required audience. The site also saw user sessions averaging over 2.30 minutes, a key campaign KPI.