Skip to main content

SGA Productions, the live events division of MGA Group, has just launched a nationwide sampling campaign for confectionary favourite MAOAM.

The experiential activation called the MAOAM Zone is a pop up party delivering a real festival feel for consumers.

The brand will be travelling to 10 locations over 22 days and will include stage shows, shopping centres and visitor attractions where more than 1.5 million MAOAM Stripes will be distributed for sampling. The tour kicked off last week and is shortly to move all around the UK before its final stop at London’s Excel for Comicon in late October.

Natasha Gordon, Operations Manager, said “we’re extremely excited to announce that SGA Productions has been selected to work with MAOAM to create, develop and run a truly engaging UK-wide sampling campaign. We kick started at the Bournemouth Airshow and are now looking forward to bringing this engagement to a venue near you!”

RECENT NEWS
Advertising/CampaignAgency lifeAwardsInternal Comms
19th July 2023

Shining a light on our awards haul

At MGA, we’re incredibly proud of what we do, putting our clients’ internal communications in the limelight.
Advertising/CampaignAgency lifeAwardsInternal Comms
10th July 2023

More awards anticipation!

Hot off the press: following our success last month with 6 wins at Communicate magazine's Internal Communications & Engagement Awards, our work has made the cut again and has been…
Agency lifeRecruitment
27th June 2023

Getting immersed in the world of Marketing & Communications

We recently welcomed Zach into the MGA fold for a 3-month work experience placement, having completed a postgraduate degree at university.