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Here at M&S we're celebrating 30 years of Percy Pig, and his tremendous career and success. I'd also like to use this opportunity to wish MGA a happy 30th birthday and congratulate them on their continued success. They have recently supported us on a major campaign on how we bring our remarkable team of colleagues together and how we really develop a sense of 2-way communications as we continue to make this a great place to work. We haven't been working with MGA for that long, but they've been a great support so far. We wish them a happy birthday as they celebrate this milestone.
MichaelM&S
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When MGA first pitched to me, my biggest reservation about them was my mistrust of large, slick marketing agencies that pitch the dream and deliver anything but. After 5 years of working with them, I could not have been more wrong. They were the opposite of many of the large agencies I had worked with previously. I found them to be attentive, reliable, supportive, and not afraid to go above and beyond their brief when asked. They are creative, innovative, professional, and importantly passionate about what we do as a business. They have been instrumental in supporting my team and me in developing and establishing MTC’s brand in the UK. The team led by Andrew are friendly, honest, and hardworking. Working with an agency and group of people who share your values is extremely important to me which is why I recommend them to my peers every time. Well done on your 30th Birthday and best of luck for the next 30.
RayLong-term client
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5 years ago Unilever’s Business Integrity team joined forces with MGA to do the unexpected – connect compliance with the emotion of love and encourage passionate connections with employees. Working with us, MGA helped overcome any initial scepticism held by leadership, to the point today where the word love is now synonymous to one of the most effective internal campaigns within Unilever. Envied and copied by other functions, the annual campaigns have been internally well received and gained industry wide recognition through the IoIC awards on more than one occasion. MGA inspire us, challenge us, motivate us, and continue to creatively surprise us. They are partners who have invested the time to know our business, to know us as individuals, who share the same values, who go the extra mile, whilst always being responsive, committed, and true partners in our [Protect What You Love] journey. Congratulations on a hugely successful first 30 years and all the best for the next 30 years!
SharonUnilever
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With four out of six agencies in our beauty parade process ticked off with mixed results, two of which we had seen on that particularly oppressive summer’s day, we arrived at MGA’s office. The difference? Damien and Andrew walked in and spoke our language – strategic – rather than creative. Plus, they were looking to empathise rather than showcase – to understand us and why we needed an agency. What followed in the following years was a brand strategy founded on our strategic business plan and several successful marketing campaigns. What continues is an ongoing friendship.
MarkFormer client & agency advisor
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Amazing people. Amazing ideas. Amazing service. As a one person internal comms team, MGA has been acting as my extended communications team over the last 8 months and I really couldn’t have done it without them! Together we have come up with a series of engaging and energetic people campaigns to take Chubb and our people through a new acquisition. Damien and the team have been hands on every step of the way. From creative campaigns and messaging to strategic advice and support. Congratulations on 30 years. Awesome work guys!
ClareChubb
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Our relationship with MGA started in 2014. It had become clear that our brand and messaging didn’t reflect the vision we had for the business, so we decided to invest in a re-branding strategy. MGA stood out from the other four agencies we interviewed. We realised early on that they were the agency for us. Damien and Andrew’s preparation was impeccable, their enthusiasm and passion for what they do and how they could help create a brand that aligned with our vision was compelling. Quite simply they got us, as a business and as people, and we got them – we gelled. And what we didn’t appreciate prior to this project was how much it galvanised the whole business. MGA’s creation certainly woke up the market, it delivered the distinctiveness we wanted to achieve. Today, our brand and its strapline “Thinking Ahead” is still as relevant as the day it was produced. It has become one of the most well-known brands in the marketplace. So much so, we were acquired by a global business in 2021. Our relationship with MGA is longstanding and special.
AndySearch Acumen
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Creative, strategic lovely people – that’s what I think of Damien, Oli and the MGA team after many years working together. My favourite project was the Green Shoots toolkit they devised for United Technologies Corp. It was designed to help our employees work with their local communities from Atlanta to Dubai to Sydney to raise children’s awareness of safety and sustainability. The MGA team respected our original Green Shoots campaign from Asia, adapted it for a global audience and kept the spirit of playful learning alive during the process. We also had some fun creating assets for the Chubb bi-centennial celebrations (if 30 years is great... then 200 is... amazing). Always available to be a creative sounding board or to turn on a sixpence to deliver some work, MGA is a team I truly enjoyed working with and I wish them continued success.
SuzanneFormer client
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How did we first meet? Well, as sometimes happens in business, we needed a change. The agency we had then wasn’t really delivering at the pace and quality we wanted them to, and then we crossed paths with MGA. My first memories (from almost 10 years ago) are a very young team, very agile, flexible and willing to work with us to meet our challenges and deadlines. After the first successful assignment, we started working together and we haven’t looked back. We have never had the feeling that our partnership wasn’t balanced or that MGA was trying to ‘abuse’ their current provider status to increase their profits. Our relationship has always been based on common trust, understanding, good communication, flexibility and passion for aviation and what we do. Thanks MGA for partnering with us for the last 10 years and congratulations on your 30th anniversary!! To many more years of success.
MariaCAA International
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When you are embarking on a business transformation, with change management issues, resetting of company-wide priorities and a repositioning in the marketplace, communication is a critical part of the overall effort. As the president of a company heading such a transformation, finding a communications agency that listened to and captured the essence of our vision was essential. MGA was that agency for us. Not only did they fully get it, their creative team was able to turn that vision into something tangible both internally and externally. From the top down, MGA is a partner that cares to fully grasp its clients’ intent, and subsequently delivers unique and tailored creative solutions. I’ve had the opportunity to work with MGA now for over a decade, and their customer-centric approach, combined with a track record of effective creativity, makes them my preferred communications partner.
LarryFormer client & agency advisor
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I have now worked with MGA and its teams in various iterations for more than 15 years. In the turbulent world of marketing agencies this shows a degree of longevity which is surprising. It shouldn’t be a surprise though, because MGA – even as it has evolved – has constantly had two themes running through it which I have valued above everything: creativity and delivery. They really know their business and they get under the skin of aerospace. I'm convinced that if I cut them, they'd bleed kerosene! They knock into touch other bigger and better known agencies with their talent and skill, and it is this which has helped them achieve what they have, and be who they are today. I would like to pay tribute to Peter and Damien, and their colleagues, and wish them every success for the next 30 years. It's been great fun!
JeremyAirbus
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MGA has been a trusted partner to CAAi for several years, and we've developed an excellent relationship. From day one, I've been blown away by MGA's energy and detail to continually understand our business, our market, and our customers' evolving needs. Over the years, MGA has been pivotal in elevating our global brand and maximising the performance of our channels – injecting new ideas and creative concepts to bring our messages to life, often going beyond the brief to exceed our goals. MGA is truly part of the CAAi family and a valuable asset to our marketing team. Collaborating with Damien, Andrew, Oli, and the rest of the MGA team is always a pleasure – it's great having the confidence to know our work is in safe hands with MGA onboard.
StuartCAA International
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Back in 2001, despite being the number one brand in the USA for vacuum cleaners, BISSELL had come to a crossroads in the UK and Internationally. The brand was known as a sweeper brand in the Housewares Sector. Enter MGA and the team led by Peter and then Damien, whilst I restructured BISSELL UK and gained new distribution in the Electrical Appliance market. MGA was briefed to adapt the US advertising communication to the UK market, consumer sales boomed, and MGA soon became part of my BISSELL UK International management team, producing TV and press advertising, launch events and strategic direction that opened new markets in the Middle East, Russia, South Africa, and Australia. From being a sweeper brand, 8 years later BISSELL was the number 3 best-selling vacuum cleaner in the UK. Well done MGA – what a great team player!
CharlesFormer client
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It’s a great pleasure to add to the celebration of MGA’s 30th anniversary, and something of a surprise as 1992 seems like yesterday to me. I can recall MGA and Peter’s team making a real contribution to the British Aerospace communication plans particularly as the Group was transforming that year. Since those days Peter has passed the reins to Damien and the relationship continued underpinned by truly well-crafted and developed thinking and a quality-of-service delivery across the many domains we discussed. I know that it’s even more exciting to look to MGA's future given this digital age where the need for great ideas and powerful communication has grown exponentially in importance and complexity. The MGA team taught me about impact and brevity so I shall close here and toast the team as it heads towards the next 30 years.
DavidFormer client at multiple organisations
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I started working with MGA 30 years ago on advertising for what was then British Aerospace, now BAE Systems. And we have kept in contact over the decades and continued to work together in a variety of industries and companies – from Logistics, through Consulting, to Government Services here at Serco. We have had a lot of fun and laughter along the way, some of it in far flung places such as Santiago in Chile, where hotel rooms seemed to have been at a premium… and Peter Gibbon was struggling to find somewhere to rest his head along the way. And we have also done great, creative work that has achieved its aim, from ad campaigns to a highly successful political direct marketing campaign that helped us to win important contracts. So congratulations on your 30 years MGA, and good luck for the next 30!
CharlesClient
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It’s always good to find the help and support you need, not just in terms of the specific professionalism provided but also in terms of the industry passion and knowledge that comes from the MGA team. I’ve worked with them on a number of projects in different aviation roles and I have always found them to be responsive, enthusiastic, flexible and dedicated to the job in hand. It’s rare to find advisers who share your passion for the sector you represent, but with MGA there is never any doubt that you’re all on the same team. Happy 30th!
RichardAeroTime Group
