We have exciting news that our 2019 Business Integrity campaign for Unilever just won the prestigious award for the ‘Best Culture Communication’ at the 2020 Institute of Internal Communication Awards. Recognised for its success in building on the previous 3 year’s of campaigns that we delivered, this year’s campaign achieved extremely high levels of engagement through the concept of ‘Things work best when they are 100%’.
The defining metric of the campaign was a 99.3% completion rate of Unilever employees (58,588 online employees) signing a pledge to work with integrity. Also documented were many examples of ‘offline’ employees engaging with the campaign and, in their own way, pledging their commitment to work with integrity.
The IoIC Judges commented that “the campaign goals were clear and broken down. They were also built on past learnings, which is great to see, and linked back to an organisational need around the Code of Business Principles. The 100% concept was quite unique and translatable to many scenarios as well as cultures, and showing the impact of anything but 100% was a creative way to highlight the importance of keeping up the efforts all of the time. Ultimately, the thought behind this campaign led to a positive impact – encouraging colleagues to pledge.”
The award is a fantastic result for a campaign that captured everyone’s imagination within the agency and which was only possible by the commitment and efforts of the Business Integrity team at Unilever and our digital partners Pixel Fridge.
With this year’s campaign launch imminent, it’s been a timely boost to all.
To view the campaign case study click here.