Client
Search Acumen
Deliverables
Rebrand
Sector
PropTech
Team
- Mike | Creative Director
- Damien | Strategy
- Camille | Senior Designer
- Kit | Copywriter
- Andrew | Account Director
Search Acumen provides property and land intelligence to law firms and conveyancers. The search industry is rapidly changing with the ever-increasing access to open data helping to drive new opportunities in the market, so they needed a new brand and multi-audience marketing campaign to highlight the difference that they can offer.
What did we find that was extraordinary? The way they do searches makes conveyancers’ lives easier.
How we extracted the extraordinary
We captured the benefits of Search Acumen’s service approach into a singular proposition that created clear space for them in the marketplace and explained what was needed from their team. This formed the basis of a completely new visual and verbal identity for the brand, including a new logo, look & feel, strapline and narrative.
The next step was expressing it consistently across all communications from advertising to a brand engagement book for employees. The advertising campaign was far bolder and more disruptive than anything the conveyancing industry had seen before, with a series of nine executions directing a thought provoking question or statement at either key decision makers or product users. The key messages conveyed Search Acumen’s position as the industry standard setter, the only company finding new, simpler ways of doing things.
