Client
Atlas Elektronik UK
Deliverables
Positioning campaign
Sector
Defence
Team
- Steve | Creative Director
- Eleonora | Senior Designer
- Andrew | Account Director
With a market leading portfolio, Atlas Elektronik UK (AEUK) required core messaging to communicate their offering at a flagship industry show.
What did we find that was extraordinary? They are at the forefront of unmanned maritime solutions.
KEY POSITIONING MESSAGES
Built around core USPs identified (see below)
Built around core USPs identified (see below)
LIVE DEMO
Showcasing simulation product
Showcasing simulation product
PRODUCT MESSAGING
Aligned to USPs
Aligned to USPs
How we extracted the extraordinary
As the only global solutions provider who can meet current industry requirements, AEUK has proven products in active service now. At major trade exhibition DSEi, they took a prime position in order to support their growing presence and maturity in the market. We developed a visual treatment and a number of key messages, each of which emphasised a core USP in a consistent and memorable way. These were all underpinned by a central campaign message – Oceans Ahead – which helped position AEUK at the show. This was built into stand graphics, a new corporate brochure, a credentials presentation and set of case studies to provide consistency and impact across a range of touchpoints.
