EVP messaging, narrative and identity
When it comes to your Employee Value Proposition, we help colleagues feel the promise – not just read the words.
From recruitment to retention, we help create an authentic employee experience employees can understand.
Companies invest time and resource in defining their Employee Value Proposition (EVP), but too often the result is a set of statements that look good on paper but fail to connect. Without a compelling, authentic story, an EVP can struggle to stand out, inspire or influence how people feel about working for your organisation.
At MGA, we create EVPs that people can believe in, connect with and feel part of from recruitment through to retirement. We bring your employee proposition to life through creative communications that build pride, strengthen engagement and make your organisation a place people want to work.
Who we've worked with
Our Employer Brand work
Where we focus
Onboarding materials
Talent attraction & recruitment campaigns
Benefits review & alignment
But don't just take our word for it
Working with MGA on our EVP project was an incredibly rewarding experience. Their expertise and innovative approach helped us craft a compelling narrative that truly resonated with our colleagues and showcases the unique aspects of working for London Gatwick. We couldn’t be happier with the results and look forward to continued collaboration!
Sarah Porcelli
Senior Manager – Talent Experience
Employer branding in numbers
64
%
of UK workers identify work–life balance as a key priority when choosing an employer
53
%
of UK employers struggle to recruit suitable candidates, highlighting the need for a compelling employee proposition
56
%
of organisations report growing retention concerns, making a compelling EVP vital to keeping valuable talent
77
%
of employers with an EVP reported increased employee engagement, reinforcing the value of a compelling employee proposition.
A deeper dive
Our EVP work for London Gatwick has recently been recognised at the EBMA awards.
Get in touch
Are you looking to define or refine your EVP to create a stronger employer brand? Let’s start the conversation.
Please call +44 (0)207 186 5101 or click below to drop us an email.
