Chubb Fire & Security


Recognition programme, identity and roll-out campaign




  • Colin | Creative Director
  • Audrey | Junior Designer
  • Mark | Copywriting
  • Damien | Strategy
  • Oli | Account Director
  • Sarah | Account Manager

Having recently launched their five unique Brand Values, Chubb wanted to ensure they were fully adopted by their 12,000-strong workforce every single day, through exceptional actions and behaviours. As a people-first organisation, Chubb wanted to further embed these Values and celebrate those who go the extra mile by creating a new global employee recognition awards programme.

What did we find that was extraordinary? People are at the heart of Chubb’s business, and now’s the time to truly recognise those who go the extra mile in living the Values.

How we extracted the extraordinary

Whilst some local markets already had different award schemes, the recent roll-out of Chubb’s new, bespoke Values presented a great opportunity to recognise people on a global scale for the first time. It’s important for employees to live and breathe the Values, and the organisation wanted to embed this notion further by recognising and rewarding people who were truly demonstrating the Values in their behaviours.

We created a bespoke name for the awards recognition programme, using playful and ownable language – The Chubb ValYou Awards – as well as a unique visual identity.

To support the launch, we developed a range of assets covering teaser and launch materials to land and explain the new award scheme, and reminders to encourage managers to nominate their colleagues exhibiting exceptional behaviour. This included break-out area posters, intranet and social media assets and a short animation. These materials were then adapted locally by in-market communicators to be utilised globally across the organisation.

The scheme attracted more than 300 nominations, with stories shared company-wide to inspire employees.