Chubb Fire & Security


Internal communications




  • Colin | Creative Director
  • Damien | Strategy
  • Oli | Account Director
  • Sarah | Account Manager

Chubb Fire & Security was being sold from its previous parent company to a new one. But with previous changes of ownership not all going smoothly, we needed to help demonstrate how the new parent company was a great fit for the business, and maintain high level of engagement with a sceptical workforce.

What did we find that was extraordinary? With a new parent group that ‘gets’ the business, this new chapter represent a great opportunity for everybody in the business.

How we extracted the extraordinary

We created an overarching identity to act as an umbrella for all internal change communications – A World of Opportunity. This identity emphasises the many opportunities opening for the workforce throughout the business, and create a positive anchor for future initiative related to the business’ transition. Along with the identity, we created a top-level video mixing messages from the leadership team with the World of Opportunity look & feel, shared at an all-employee townhall meeting on the day of the sale closing. In addition, we generated a range of supporting materials, including intranet and social media assets, letters to all employees, emails templates, posters, presentation templates, and an employee guide.

With a workforce that may be somewhat cynical, the new parent company and the new leadership was keen to show a continued commitment to making the right changes, the right investments, and create the right conditions for a better employee value proposition. We therefore also worked closely with the leadership team to craft an employee manifesto, creating a rallying cry and framing the commitments from the leadership in an engaging way, whilst outlining what this means to employees. The manifesto was rolled out throughout the organisation through an engaging video, supported by a companion video from leadership. A wide range of workplace-based materials were also developed for countries to use and adapt, including posters, floor graphics, table-talkers, wall graphics, giveaways, etc.

Our work won Highly Commended for ‘Best communication of change or business transformation’ and ‘Best internal communications campaign across multiple markets’ at the Internal Communications and Engagement Awards 2023.

of survey respondent rated their excitement about A Word of Opportunity above 6/10
increase in social media traffic on launch day
of survey respondent rated the campaign materials as useful