Client
A global nuclear energy company
Deliverables
Sector
Energy
Team
- Colin | Creative Director
- Audrey | Designer
- Mark | Copywriter
- Andrew | Account Director
- Sarah | Account Manager
As a globally trusted, long-term supplier to the civil nuclear energy industry, our client needed to define their Employee Value Proposition to inform a recruitment drive to support their global growth, enabling them to articulate why they are the employer of choice.
What did we find that was extraordinary? They provide a unique opportunity to all employees to help deliver innovative solutions that enrich our planet alongside industry leading benefits.
![](https://mga-ideas.com/wp-content/uploads/2023/12/EVP-Ident-1600x600-1.jpg)
How we extracted the extraordinary
Our initial immersion phase gathered insights to inform our approach. From facilitating focus groups globally to capture a cross-section of employee insights and challenges, to analysing the market and competitor EVPs. A comprehensive audit of their global employee benefits was then completed to identify supporting facts. Our EVP exploration informed a two-dimensional EVP statement.
We refined our thinking, creating an ident that was tested with internal and external audiences. With an approved EVP, a bespoke look & feel and messaging platform was created to inform a comprehensive suite of comms materials to support the global recruitment campaign.
We developed a wide range of assets. These included an engaging Employee Statement to act as a rallying cry, a defined set of EVP ‘proof points’ around key benefits, a ~90-second animation, and a series of posters and GIFs. As well as a Candidate Brochure, intranet and email assets, and a Manager’s Toolkit to help support with the roll-out. These materials were then translated, ready to be utilised globally.
![](https://mga-ideas.com/wp-content/uploads/2023/12/Urenco_EVP-Candidate-Brochure-1600x800-1.jpg)
![](https://mga-ideas.com/wp-content/uploads/2023/12/Urenco-EVP-_-GIF-1_UK.gif)
![](https://mga-ideas.com/wp-content/uploads/2023/12/Urenco-EVP-_-GIF-2_GM.gif)
![](https://mga-ideas.com/wp-content/uploads/2023/12/Urenco_EVP-Managers-Toolkit-800x600-1.jpg)
![](https://mga-ideas.com/wp-content/uploads/2023/12/Urenco-EVP-_-Posters-800x600-v3.png)