Client
Knight Frank
Deliverables
Creative ideation and internal communications launch messaging
Sector
Real Estate
Team
- Colin | Creative Director
- Hollie | Copywriting
- Andrew | Account Director
- Corren | Account Manager
- Steve | Production
Knight Frank are a key player within the global Real Estate sector, their insights and expertise are trusted and followed. Moving their global HQ to a new location in the city is a key step in achieving their vision for the future. The revealing of the relocation to employees needed a clear strategy, so as to inspire and engage.
What did we find that was extraordinary? The new HQ is in a prime location, right in the heart of the city. Purpose built, with great facilities and transport links – and aligning to the organisation’s wider ESG goals – this is a best-in-class property.
How we extracted the extraordinary
It was vital to land this announcement in the right way – demonstrating confidence in the new building and location through a creative execution that engaged employees and supported continuous communications throughout an extended time period.
Our creative approach was built around a dedicated identity that had the new building central to it, enabling quick recognition by employees across all comms. Language which echoed confidence in the relocation yet was empathetic, given the change for employees, was developed informing clear communication of information and a transition that landed positively with employees.
We created a dedicated six-minute film to reveal the new global HQ, featuring senior leaders explaining why relocating from the West End to the City was the right decision.
Employees were made aware of additional information through a ‘marketing suite’ within Knight Frank’s current office, where large-scale wall graphics were installed and contained interchangeable content boards that featured key progress updates. Set within a high-traffic area, it allows employees to showcase the new HQ to their clients too.
