Marks & Spencer


Visual identity & internal communications campaign




  • Colin | Creative Director
  • Damien | Strategy
  • Oli | Account Director
  • Sarah | Account Manager

Marks & Spencer was looking for ways to better bridge the gap between their 70,000-strong workforce – from leadership and to shopfloor – and create a space for lighter, more informal discussions.

What did we find that was extraordinary? Whilst Yammer is a good channel for this, it comes with a bit of ‘baggage’ for M&S staff so they would be open to change.

How we extracted the extraordinary

In conjunction with the client’s Colleague Communications team, we helped rename Yammer as ‘M&S CommUnity’, along with a dedicated look & feel, putting the emphasis on bringing employees together in one place. With the identity for the channel and its app developed, we then focused on preparing a series of supporting materials to help relaunch it via a high impact awareness campaign, with a combination of print materials (including posters, table-talkers and ambient media) sent to over 600 M&S UK stores and offices, as well as digital assets prepared collaboratively with the client’s inhouse digital team.

As a result, M&S doubled their active users on the platform when compared to the previous unbranded channel. In addition, there was an immediate 50% increase in engagement with content on the site.

Our work won an Award of Excellence for ‘Best New or Relaunched Channel’ at the IoIC National Awards 2023.

Colour palette

active users compared to the previous unbranded platform
views on multiple posts, or 2/3 of the workforce
immediate increase to ‘reactions’ to content