Client

Unilever

Deliverables

Internal communications

Sector

FMCG

Team

  • Colin | Creative Director
  • Andrew | Director
  • Sara | Account Manager
  • S&I | Production Partner

As a purpose-driven and values-led company, Unilever asks their global workforce to complete specific training annually. Helping employees relate learnings to their role, and in the context of their workplace, can be a challenge.

What did we find that was extraordinary? Engaging employees in different ways increases standout and the use of storytelling aids recall whilst positively impacting behaviours.

How we extracted the extraordinary

We enabled Unilever to deliver a new way of learning for their global Business Integrity training. A series of 4 short film episodes were produced built around a fictional team, to bring to life everyday challenges that people may face at work; such as bullying, unconscious bias and conflicts of interest. Each episode had a specific focus weaved into the full storyline with a short ‘unpacking’ section at the end. Employees were then tasked with answering a set of questions, based on key learnings from the episode, before proceeding to the next one.

A distinctive identity was created to ensure consistency across all communications. Supported by an outreach campaign to employees, we ensured awareness of the training was achieved by directing employees to the central learning platform. Each user had a fully customised experience, tracking their progress through the films and training – all delivered in 15 languages.