Client

Philips

Deliverables

Scriptwriting, film production and awareness campaign

Sector

Healthcare

Team

  • Oli | Account Director
  • Sarah | Account Manager
  • Wonderpunch | Production Partner
  • Shiftology | Training Partner

As a global leader in health technology, Philips strives to improve people’s health and well-being through meaningful innovation. In this dynamic and highly regulated industry, ensuring learning tied to quality and company culture remains relevant, applicable, and engaging to a global employee base is of the upmost importance and can prove challenging. Philips sought to address this by introducing a new approach to learning that resonates with their global workforce and addresses their core areas of focus as an organisation.

What did we find that was extraordinary? Changing a standard way of learning by pivoting to authentic storytelling made learning more relatable, boosted relevance, and drove employee engagement.

How we extracted the extraordinary

Working closely with the team at Philips, we developed a ‘bingeable’ three-part video series, featuring relatable workplace scenarios that highlight both acceptable and unacceptable behaviours with varying levels of gravity and significance. The goal was to captivate employees, spark conversation, and drive a deeper awareness of Philips’ culture.

The project brought together stakeholders across the organisation and unfolded over several phases of work. This included everything from character development and multi-threaded scriptwriting to casting professional talent and translating the final episodes into nine languages. The work culminated in a full-scale, on-location production with a dedicated crew and cast – bringing the stories to life with high production values.

“The Blue Heart” series consisted of three, 15-minute episodes, and three, five-minute ‘unpack’ sections that were included at the end of each episode. The series utilised clever storytelling and characterisation to depict fictional yet authentic, scenarios, encounters and challenges that could occur within the Philips workplace. A consistent story-arc runs through the whole season, exploring a series of dilemmas individuals and teams come up against.

Results

The first season exceeded expectations across all key performance indicators. The format resonated deeply with employees across global markets, prompting meaningful reflection and dialogue about workplace integrity.

The campaign dramatically surpassed all established KPIs, with intranet landing page views exceeding 31,000+ and video views reaching 340% of the goal at over 37,000+. The People Leader hub saw nearly double the expected traffic with over 4,100+
views, indicating strong interest from People Leaders & Managers in facilitating team discussions, with over 12,700+ views of the People Leader guide. These results demonstrate exceptional reach and engagement with the campaign’s core content.

Philips also deployed a comprehensive employee survey capturing both quantitative and qualitative feedback. The survey assessed relevance, clarity, engagement, and behavioural impact, providing rich insights into how employees experienced the content and applied it to their work.
86% of respondents said the series prompted them to reflect on their decision-making or workplace actions, and 91% agreed that the messaging in the videos was “very clear” and easy to understand. With nearly 550 responses to the survey, the feedback offers a robust dataset for understanding campaign effectiveness and identifying opportunities for future iterations.