Client

Philips

Deliverables

Scriptwriting, film production and awareness campaign

Sector

Healthcare

Team

  • Oli | Account Director
  • Sarah | Account Manager
  • Wonderpunch | Production Partner
  • Shiftology | Training Partner

As a global leader in health technology, Philips strives to improve people’s health and well-being through meaningful innovation. In this dynamic and highly regulated industry, ensuring learning tied to quality and company culture remains relevant, applicable, and engaging to a global employee base is of the upmost importance and can prove challenging. Philips sought to address this by introducing a new approach to learning that resonates with their global workforce and addresses their core areas of focus as an organisation.

What did we find that was extraordinary? Changing a standard way of learning by pivoting to authentic storytelling made learning more relatable, boosted relevance, and drove employee engagement.

How we extracted the extraordinary

Working closely with the team at Philips, we developed a ‘bingeable’ three-part video series, featuring relatable workplace scenarios that highlight both acceptable and unacceptable behaviours with varying levels of gravity and significance. The goal was to captivate employees, spark conversation, and drive a deeper awareness of Philips’ culture.

The project brought together stakeholders across the organisation and unfolded over several phases of work. This included everything from character development and multi-threaded scriptwriting to casting professional talent and translating the final episodes into nine languages. The work culminated in a full-scale, on-location production with a dedicated crew and cast – bringing the stories to life with high production values.

“The Blue Heart” series consisted of three, 15-minute episodes, and three, five-minute ‘unpack’ sections that were included at the end of each episode. The series utilised clever storytelling and characterisation to depict fictional yet authentic, scenarios, encounters and challenges that could occur within the Philips workplace. A consistent story-arc runs through the whole season, exploring a series of dilemmas individuals and teams come up against.

Results

The video series was well received amongst Philips’ employees, with some praising the series and the dramatisation. Employees highlighted it was “well produced with a great script”, that it was “thoughtfully designed and effectively presented” and encouraged the team to “keep up with the great work in discussing these very important topics in a very innovative way”.