- Mike | Creative Director
- Eleonora | Senior Designer
- Andrew | Account Director
With a fresh brand positioning in place, Search Acumen wanted to communicate its offer to all parts of the conveyancing marketplace.
What did we find that’s extraordinary? Their proven commitment to innovation made them a challenger brand that could question the status quo.
How we extracted the extraordinary
The campaign messaging and creative we produced for Search Acumen’s advertising campaign were far bolder and disruptive than anything the conveyancing industry had seen before. Nine ads were produced in total with each one directing a thought provoking question or statement at either key decision makers or product users. The key messages conveyed Search Acumen’s position as the industry standard setter, the only company finding new, simpler ways of doing things.