Client
Unilever
Deliverables
Internal communications
Sector
FMCG
Team
- Colin | Creative Director
- Camille | Senior Designer
- Damien | Strategy
- Andrew | Account Director
- Toyosi | Account Manager
As a purpose-driven and values-led company, Unilever asks their global workforce to complete specific training annually and to sign a pledge to work with integrity. Getting employees to sign the pledge is a challenging task.
What did we find that was extraordinary? Employees take pride in working for Unilever and are key to the success and growth of the organisation, working as one.
How we extracted the extraordinary
It is the people within Unilever who enable the organisation to live and uphold such high standards – they are the best advocates and enablers and so we wanted to put them front and centre. The campaign core message was ‘We are in this together to protect what we love’.
A central film highlighting how, on a global scale, different teams protect the integrity of the business was captured – all remotely recorded given the lockdown restrictions. A central script in 19 different languages captured the true drive to achieve this.
Campaign assets also delivered included extra footage as short individual statements, a central website – the hub of all activity, as well as digital and physical assets given the roll-out to all employees and locations globally. The campaign was launched in Alan Jope’s (Unilever CEO) weekly global communication.
Results
60,000
site visitors in the first month
179,197
page views in the first month
41,784
pledges in the first month – a 32.8% increase from 2019
2,000
personal statements created in the first month
