Client
Vallair
Deliverables
Brand & launch campaign
Sector
Aerospace
Team
- Colin | Creative Director
- Camille | Senior Designer
- Kit | Copywriter
- Oli | Account Director
Vallair is a multi-faceted aviation business that maximises the life and value of aircraft. With unprecedented business growth over the last 5 years, they needed to ensure their communications were on par with their ambitions.
What did we find that was extraordinary? There is a true entrepreneurial spirit and a huge level of commitment throughout the organisation.
How we extracted the extraordinary
With a range of services reorganised across 6 business units, we took a step back and developed a more sophisticated brand platform for all Vallair communications, based on the company culture we experienced in the initial workshops. We developed a new strapline and key messaging that helped encapsulate the company’s promise. We also refreshed their visual identity to instil consistency and impact, complete with a user-friendly set of brand guidelines. To help establish the new brand look & feel, we produced a range of top-level marketing materials, internal communications tools and a revitalised website.
