UTC Climate, Controls & Security


CSR engagement




  • Eleonora | Senior Designer
  • Joe | Copywriter
  • Oli | Account Director

As part of its global Corporate Social Responsibility programme, UTC wanted to bring to life a worldwide educational initiative aimed at primary school children in numerous geographies and cultures.

What did we find that’s extraordinary? This initiative represented a real opportunity to embed sustainable thinking and behaviour in primary school children.

How we extracted the extraordinary

Working with two animated, bamboo-inspired characters and using sustainable messaging that underpinned an animated educational video, we created an event narrative, and a toolkit that included playful and engaging activities specifically aimed at school children from 5 to 12. The modular framework toolkit also provided supporting briefing material and collateral for participating employers, schools and teachers.