Client
A global defence & technology company
Deliverables
Creative ideation, development and tnternal communications roll-out
Sector
Defence & Technology
Team
- Camille | Senior Designer
- Phil | Copywriter
- Olivier | Account Director
Having launched the Smart Working initiative – a range of tools and techniques to enable new ways of working – during the Covid pandemic, the organisation felt the message had been slightly diluted after 3 years, with some employees conflating Smart Working with remote working. It was time to reframe this initiative as a key strategic pillar of the business’ future success.
What did we find that’s extraordinary? The need to evolve is something very common in our world – we can take inspiration from the animal kingdom to see many evolution success stories.
How we extracted the extraordinary
Working closely with the client’s French Communications Team, we identified 3 key benefits of Smart Working, before building relevant analogies with the animal kingdom, where similar advantages have been achieved through evolution. With these in place, we developed a series of assets, using striking imagery for each species, and drawing parallels between the animals and the client teams to highlight how Smart Working can help teams be more effective. These included posters and visuals for digital screens placed in offices and break rooms. The creatives were developed in French first, with a view to roll them out across more languages and territories down the line.
