Published in Advertising/Campaign, Agency life, Awards, Creativity
Last night Olivier, Colin, and the Talent team at London Gatwick attended the 2026 Employer Brand Management Awards and what a night it was! Here’s details of the awards we collectively won and a short extract of the judges’ remarks.
We won 𝗦𝗶𝗹𝘃𝗲𝗿 🥈 𝗶𝗻 𝗕𝗲𝘀𝘁 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀: London Gatwick Airport wanted to express its ambitious nature, innovative approach to infrastructure management and people focus in its EVP. It worked with MGA on the EVP, ‘Great journeys happen at London Gatwick’. Following that up with the thought-provoking question, ‘Where will your career take you?’ helped engage potential employees with Gatwick. Judges thought the strategic foundations behind this strategy were impressive and effective.
And 𝗕𝗿𝗼𝗻𝘇𝗲 🥉 𝗶𝗻 𝗕𝗲𝘀𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀, 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗟𝗲𝗶𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗦𝗲𝗰𝘁𝗼𝗿: London Gatwick Airport worked with MGA to bring the best of its brand purpose – its role at the start of a journey – to bear on its employer brand. By infusing the brand with future-facing language and the concept of the career as a journey, it captured the attention and emotion of the target audience. This simple yet effective approach was called “a well-structured EVP development project rooted in genuine employee insight and delivered with strong brand alignment” by one judge.
Thank you to Kelly, Sarah and the rest of the team at London Gatwick, it was great working with you on this important project and seeing it come to life!



