How MGA are shifting into the role of detectives

By Emily Johnson, Midweight Designer.

Graphic design and internal communications are constantly evolving and so are the organisations that rely on them. As businesses expand globally, and operate with increasingly dispersed teams, the communication challenges they face grow. The need for clear, strategic and imaginative internal communications has never been greater.

AI-transformation, economic change, and more fragmented workforces are reshaping today’s workplace. In this environment, MGA’s role as a creative agency specialising in high impact internal communications is to no longer simply deliver messages, but to help organisations use creativity to solve these challenges and engage with employees in meaningful ways. I see our team as no longer just designers or account managers, but as detectives, deciphering these puzzles that come our way.

I believe a major part of what has turned us into detectives has been the way we work together. Traditionally, agency life is divided: the creatives on one side and the account managers on the other. Two teams working in tandem but rarely crossing paths. But this boundary has softened for the team at MGA. Instead of operating as siloed departments, our team intentionally shifts to collaborate as a unified group. All built on open communication; we’ve created a culture where everyone has a creative voice.

We include our account managers within the creative process and embed the creatives into the strategic conversations. This helps us to create work that is both imaginative and deeply informed by client insight. Key context from the very first conversation enables us to question, uncover clues, and push each other toward impactful outcomes.

Working in a hybrid setting at MGA has shown me how quickly our team can shift gears and respond to new information. This curious and quick energy encourages the open mindset our team has and enables us to always keep our detective hats on, helping organisations communicate with clarity, purpose and imagination in an increasingly complex world.

Looking forward, I think the future of design and communications will be shaped by teams who embrace their inner detective. People who are curious, analytical, collaborative, and unafraid to treat every project like a puzzle.